One thing we all want to do as webmaster’s is to increase the amount of traffic our sites receives, as traffic is the key to success. If your serious about making a living online then you know that you will have to create a second site to help get the most out of your niche and try and attract all the customers.
Having several sites in one niche will help you get more sales and a higher percentage of the market, gateway sites are smaller sites designed to send you traffic around the clock. You can use gateway sites in several ways, the way that I like to use them is to put a link to all my sites in that niche and promote that gateway page as “top sites” or something similar so it just looks like a resource rather than an advertising page.
The other way to use gateway sites is to create smaller sites based on you main site and cross link it to your order pages. So for example lets say I owned a dog related website/store selling everything to do with dogs from food to toys ect and I have around 20 top keywords for that site. Now we know that promoting a website for 20 terms is allot harder than promoting a site for one term so what I’m going to do is create a smaller website just for dog food and promote one term in the serps. It will be easier to get that site ranked number one for the term dog food rather than promoting my main site along with the 19 other terms, the more terms you promote for a site the harder it will be. Dont get me wrong, you can promote a website for 20+ terms but if your just promoting one page then it will be harder to get it to rank for 20 terms, what allot of people do is create landing pages for each term. If you found this useful then why not read our other posts like: how to get more traffic to your blog.
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