A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? No man or woman ever thinks that they are. If you own or are thinking about starting your own home business don't be the village idiot who brand's their business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. Never has this been more true than in today's market.
Folks just do not brandn themselves very often. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.
The top people in your industry are the top ones because they have branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. Plus they never really would have reached their peak branding their business and not them personally.
When they learn to brand themselves it won't matter if they quit the industry or business. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. For example if you have something in the communications market. Of course there are many people offering the same thing in your industry and you will not stick out if you are not branding you, but rather your service or product.
From day one brand you and your own story and then no one can compete against you. You draw to you those like you and you prefer to work with those you like and they will buy from you when you brand you. We all like to buy from who we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How often do you buy from people you enjoy who if not for them you'd not have bought what you did.
Yep thats why giving samples works. Ever notice how many times people serving samples influence you to try the samples? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you go to buy a car or pick out a realtor you enjoy working with someone you like and enjoy talking to. We do this in all areas of life we look for people we like and connect with and want to work with.
It is rare anyone knows how to really use this secret and put it in action in their home business or small business. They are the ones making a lot in business.
You have to grow it to large scales to get more volume for business. Take your business model and automate it as much as you can. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
How to use the internet to brand yourself and not your business.
When you start or expand a home business to make money online you need to build a website that brands you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They know your story and in many ways are likely to relate. We are all in many ways alike in the stories of our life. We all have struggles. We all face financial challenges. We all have a desire to be successful in life and we all struggle on the way to that success. When you tell your story and how you got to where you are people connect with you and can get a feeling of working with you.
When you made a connection you are in the perfect spot to share what changed your life and how. You are not in the old spot of trying to sell something. You are simply sharing your story online and when you use video to do it you can do it far better than you can without video.
When you first start out you may not have a success story. You can however share your vision and where you are working to build your business and again people will connect with you in sharing your vision for where you are going. Once you have a success story you will want to share it and this will push your business into phase two of new growth. You will find a slow steady number of people who follow you in your journey to success and when you start to really take off you will find your following grow in massive numbers and your followers become very loyal to you.
When you reach this point you have branded yourself and it doesn’t matter if you change businesses or industries because people are following you and not your business or product.
You should also stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then send everyone on your list a email once a week about you and your business. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. Then you will sell your product for full price and they people won't buy from others who sell the same thing even at a discount. Why? When you brand you as the top person and authority in what you do. You may never meet most of your customers but they will feel they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. They the whole time offering sales and spending mega dollars on ads branding their business and without results even close to what you get.
We used these secrets to make our business into a global powerhouse of sales and now do over 6 figures a month. Most of the sales that are processed are done with automatic systems. Our team members are very branded and we have made the process very automated for us and for our customers.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today to make money online at http://www.pizzaboyclub.com/theclub/
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